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Want to see Reverie products in action?
In this video, hairstylist Mandy Wray shows us how to pre-wash, wash, condition, and air-dry long, wavy hair using CAKE, EVER, SHAMPOO, CONDITIONER, MILK, RAKE, and MARE.
Shop the Reverie collection here: these California-formulated and -manufactured products are marvels of performance, paragons of clean-ingredient virtue, and leave no stickiness on your hands or your hair.
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YÜLI was always a brand that was somewhat shrouded in mystery. Its founders were, relative to others, almost reclusive. (Press interviews? Never. Selfies on Instagram? Nope. TikTok videos? Please.) Their products also had a whiff of mystique to them. (Did...
